During this Lockdown period where almost every large companies in India are loosing their sales, Parle-G has broke all the previous records of its sales. Parle-G has recorded the highest sale in all its 80 years of history.
Parle-G is the largest Brand in Biscuit Category. It is one of the most cheap in price and yummy in taste that everybody can effort it. however Company has not disclosed the exact figures of their sales but said they recorded 5% increase in the total market shares. Companies Category Manager Mayank Shah said 80% increase of sale are only of Parle-G Biscuit,
Parle Products was established at Mumbai in 1929 and began manufacturing biscuits in 1939. After the independence of India Company officially launched its ad campaign showing its Glucose Brand in India.
Earlier name of this Brand this brand is Parle Gluco laterally it is named as Parle-G where G stands for Genius.
Parle-G became first FMCG brand to cross 5000 crore sales in 2013. From old days to now its taste remain same but packing kept changing. Parle-G have 130 factories across the country. Beside this biscuit Parle have other eating products too like KrackJack, Monaco, Hide & Seek etc but no one can decreased popularity of Parle-G Biscuit.
As compared to other biscuits Parle-G maintain its price very low, starting from 3.75 to 5 rupees, Parle-G is the cheapest Biscuit in inda and this is the main reason of its popularity because people who belongs to poor
level can easily effort it.
In India it is the first choice of parents to their children and their families too. Poor people uses this biscuit as daily basis food because of its low price and this is the main reason why Parle-G has achieved a big sales target in Lockdown period. I hope it remains same in the near future too.